Whether you’re preferred course is photography, videography or one of our web courses, the whole purpose - the underlying foundation of your chosen field is communication.

The success of a print ad campaign can rest upon the photographer knowing to place one of his lights a bit this way or that to elicit just the right response in the viewer. Knowing just when to bring his camera in close and when to go wide can make or break a video. A slight rewording or change of images on a website can have a drastic impact on its success.

The study of communication theory will give you the foundation for understanding these things and more. (Available in March 2010)